Jim Bob: It was a lot of induction burners.

Kelsey: Never hood.

Jim Bob: Yeah, no hood.

Delo: Walking in there with you guys when it was like, you didn't even start construction.

Jim Bob: Which sucks.

Speaker 4: You're listening to the Bar and Restaurant Podcast where hospitality lovers come to listen and learn with expert David DeLorenzo.

Delo: So we're back on the Bar and Restaurant Podcast. I am your host Delo and I have a picture of myself on the shirt. I have two very special guests, very good friends of mine who I love dearly. Jim Bob and Kelsey. Hey now.

Kelsey: Happy [inaudible 00:00:55] back.

Delo: Thank you, the owners of Worth Takeaway, which is a very sought out restaurant in Mesa. You two are very humble. It's all good, but I was so excited to have you both on because A, I want people to hear your story. Albeit, there's a lot of people that know about the restaurant, but you guys are pretty quiet as individuals. It's very hard to find too much information about you. So I wanted to dig into where and how and what and everything that came from the very beginning. So I'm going to start with Kelsey. You are from Arizona?

Kelsey: I'm originally Southern California, but I couldn't tell you hardly any memories of Southern California. I've been here for 30 years or so.

Delo: Okay. So basically, it was just like you were born and moved right out.

Kelsey: Yeah, they moved me. I could have had a house by the ocean or something, but yet you had to cover Arizona.

Delo: Yeah, you came to the desert. Now talking to your parents in the past, was there a reason why they had come out?

Kelsey: Yeah. Actually, my family is very spiritual and religious, and my dad was what he would refer to as a church planter, meaning he would start new churches and communities that didn't have a whole lot of churches. And there's a lot of very well known evangelical churches in the East Valley that he played a huge part in starting. So that's all I knew for most of my childhood was church.

Delo: And you went to church a lot, I would assume?

Kelsey: Yeah. Twice a week.

Delo: Twice a week?

Kelsey: Well, you would do like regular Sunday, and then you would do your discipleship group or whatever you want to call it in the middle of the week with your girlfriends and stuff, so.

Delo: And you have siblings?

Kelsey: Mm-hmm (affirmative). I have two siblings. I have an older sister and an older brother.

Delo: Okay. And everybody just came out. Now, are they still both out here or no?

Kelsey: Yeah. My brother is six years older than me, Me and he lives in Gilbert, and my sister lives in Queen Creek and she's four years older than me.

Delo: Okay, so nobody really moved very far from here.

Kelsey: No. Honestly, if we didn't have a business, we probably would have been the ones to move. but it's kind of hard.

Delo: You went to Gilbert High School?

Kelsey: Mm-hmm (affirmative).

Delo: Okay.

Kelsey: Dude, how do you know this about me? You did research.

Delo: I can do a little bit of research on you. It's the enigma of your husband here that-

Kelsey: Well, you know how much work it is to be a public figure and to put work into being known publicly, it's a lie. And I don't think we have the patience for it.

Delo: Well, you have quite a successful business to run, on top of that. All right, Jim Bob. Where were you born?

Jim Bob: Houston, Texas. Go Astros even though they're getting destroyed right now.

Delo: Oh, that's right.

Kelsey: It's been a rough week.

Jim Bob: So it's been really sad right now.

Kelsey: Sensitive. A little sensitive.

Jim Bob: That's okay though. I was hoping to cast the Cheater thing aside and maybe win the World Series without people saying anything, but-

Delo: You like your baseball, don't you?

Jim Bob: Astro specifically and [inaudible 00:04:09] are cool. I can respect them. Astros specifically.

Delo: So growing up as a kid in Houston, how long were you out there?

Jim Bob: I grew up in Houston till I was eight, and then moved in with my dad in to San Antonio for like, two years after that. Maybe like a year and a half and he got a divorce. And then we moved down by Mexico, which was a really interesting situation. And he didn't really enjoy it too much, and then we moved to Gilbert, Arizona.

Delo: Wow.

Jim Bob: Yeah.

Delo: Okay, so you moved a few times, what was your childhood like as far as your heroes and were you more of like a sports guy, were you more like a stormtrooper guy?

Jim Bob: I think my upbringing is probably a little bit different than most. My mom loved to party and I grew up with my mom and she wasn't really around much. She like chased bands and stuff. So some people called her groupie, but she just liked to party. So my mom had her own lifestyle and then I ended up moving in with my dad. But when I lived with my mom, there was no rules because she was out doing her own thing. So sometimes I'd wake up and it would be Tuesday at 9:00 a.m. and I wouldn't know that I had to go to school. So I really didn't grow up like typical childhood and sort of-

Kelsey: But you loved GI Joe and [inaudible 00:05:29].

Jim Bob: I mean, after school cartoons.

Kelsey: Toys were a big thing.

Jim Bob: After school cartoons were a big thing for me just like something to encapsulate me.

Delo: Imaginary friends, you had those?

Jim Bob: No, I had real friends, but not too many.

Delo: Right.

Jim Bob: I lived in an area where it was just very diverse, and my sister was in gangs and stuff like that.

Delo: Got it. Wow, look at that.

Jim Bob: I mean, I can dive deeper if you want, but yeah.

Delo: No, I think that's definitely a good start. I think the really cool aspect of two very, I mean like-

Kelsey: So different.

Delo: Almost a non, almost a gang member. It's like they're now together running a successful business. I love it.

Kelsey: Oh, yeah. We talk about it all the time how bizarre are and how polar opposite our upbringings were. I mean, he was trying to stay out of trouble or didn't even have anyone to tell him what trouble was or wasn't, and like a really hard life with some negative influences around him, that if he hadn't maybe been moved out of that environment, his life could be really, really different. And that's like diving into personal moral compass. I don't understand how he turned out to be such a good guy as an adult, because he just really was in these negative environments. And then even after he moved to Arizona, his dad worked graveyard shifts, and it was just him and his dad. So he was making it up as he went.

Delo: I ran solo for a lot.

Kelsey: And I had all the rules. I had every rule.

Delo: Yeah. Every rule on the man.

Kelsey: Every rule was how I live my life. And I was afraid to take one step off course. So it was very interesting that we even get along.

Delo: Yeah, I mean opposites do attract.

Jim Bob: So you're Paul Abdul and I'm the Skat Kat.

Delo: That's right. Yes, exactly. Got it.

Kelsey: I wouldn't have used that analogy, but okay.

Jim Bob: That's the [inaudible 00:07:30], opposites attract.

Delo: Yeah, you and I are pretty much at the same age of generational videos. That's so funny. So okay, so you're in Gilbert now, you're pretty much on your own. The high school, college was?

Jim Bob: Moved to Gilbert, like 1989. Same year, pretty much as Kelsey.

Kelsey: '90, yeah.

Jim Bob: But there is an age gap between us. So it's not like we really crossed paths. If we did, it would have been really creepy.

Kelsey: We're very grateful for when we didn't meet because it was like beyond that-

Jim Bob: It was appropriate.

Kelsey: That timeframe that it would have been weird, so.

Jim Bob: My dad always wanted to move to Gilbert. He had family that has lived in Downtown Gilbert since the '40s and '50s. And so for him, Gilbert really spoke to him when he was younger, coming out and hanging out with cousins of similar age to him.

Kelsey: And they lived under the water tower. They were like Downtown Gilbert.

Jim Bob: My dad thought it would be a good choice for him, and for me to have some cousins around since I really didn't have anybody of like age. And so we moved to Gilbert in '89 to just mess around with my cousins for a while. I graduated in high school and never went to college. But that's kind of a nutshell in regards to what my education was, other than trying to learn things hands on, I got put in the workforce really early. With my dad it was like, "You need to get a job or get out."

Delo: And what was the first job that you?

Jim Bob: My first job ever?

Delo: Yeah.

Jim Bob: Selling newspapers door-to-door at the age of 13 and it's sucked.

Delo: Wow.

Jim Bob: Yeah. So it was based on subscriptions. It wasn't like, "Oh, you get paid to do this." It was, "You sell stuff, you get paid." So it was my first job, and it was all commissioned based. But there were days where I'd only make like five or $10 working four or five hours and not getting to do fun things. Like go out and horse around sometimes. But afterwards, they'd take us to McDonald's, and I would just blow five to $10 every day, so I never really made any money.

Delo: Oh, they wouldn't even pay for the McDonald's. You had to blow your money and all that.

Jim Bob: Yeah. So that was my first job ever, but it really wasn't a real job.

Delo: But don't you think that even something like that you remember now, just puts in your mind of what you didn't want to do in the future and work ethic of knowing the value of money?

Jim Bob: Yes. I mean, they used to drop us off in neighborhoods, and this is before cell phones and it would be like-

Kelsey: The '90s.

Delo: We're out here.

Jim Bob: You meet us back here in an hour and you would just run up and down streets knocking on doors trying to get people, and one time they forgot me. And it was in Chandler and for me Chandler could have been Alaska compared to where Gilbert was. I didn't know how I was going to get home. Luckily enough, I sat on the curb for two or three hours till the individual who was driving the van saw me and pick me up.

Delo: It's not like you have anything to preoccupy your time.

Jim Bob: No, nothing.

Delo: Like no phone.

Jim Bob: Yeah. So I thought I lived in Chandler, and I was like, "Oh, I live in Chandler now."

Delo: Everything looks so big when you were 13.

Jim Bob: Oh, my gosh.

Delo: It was like, "Wow."

Jim Bob: But when I was 13, I was also riding a bike all the way from Downtown Gilbert to Fiesta Mall. So I wasn't afraid of exploring, but never really explored Chandler. So for me, I was just like, "I'm really lost right now. I don't know where to go."

Delo: Oh, goodness. It reminds me of being a kid. I remember those areas. And Kelsey, you went to ASU?

Kelsey: Mm-hmm (affirmative). Yeah.

Delo: What was the degree you got, diet?

Kelsey: Dietetics.

Delo: Dietetics. Explain what that is.

Kelsey: It's basically nutrition. It's the science of nutrition. And I think a lot of people, I mean if you get into the nutrition community and the hardcore science approach to it all, and the scientific background of it, there's a lot of different opinions on the field and the study, and it's a much more difficult degree than I think people realize. I think you hear nutrition things, and you see what people do on the internet nowadays too with nutrition. And I took biochem and Ochem and really high level science classes that weren't easy. And it was a challenge. In a lot of ways, I don't use the specifics of my degree at this point, but it taught me how to teach myself, which is, for me as a business owner invaluable.

Like, to be able to put my head down for five hours at a time and learn a new topic or area that I didn't know before that or become more familiar with it and figure out how to do things. That was for me my whole college experience, because I came from a really sheltered place. And then to call it where it was like, "All right, here you go figure it all out. Figure out your life." So learning new things and even teaching myself through my career before Worth, it was a lot of "Okay, well, here you go do this, figure it out."

So it was okay, I have to sit down with a book and even though it's super dry, and really uninteresting and sometimes it's very interesting like certain sciences I really enjoyed more than others. But sitting down and going, "Okay, I just have to push through this and reread the same paragraph five times until I get it."

Delo: And I my assumption with nutrition, it's a lot of like the molecular breakdown of proteins and carbs and how it works within the systems.

Kelsey: Exactly, exactly. How you absorb it into your body, what the body does with it after you've absorbed it. There's different nutrient interactions that you have to look at. You look at micronutrients and macronutrients. I mean but before you even get that far, you have to learn about the human body itself and anatomy. And so it was a really complicated degree that personally, I probably didn't know what I was getting into when I started. I was like, "Nutrition, sounds good. I like that. I read the back of labels and things like that."

Delo: You have a lot to be proud of. If you think of all the work that you put into it and the ever evolving aspect of what the word nutrition is nowadays, because food is completely different from it was even 10 years ago.

Kelsey: Right. That's what people don't realize. It's a super flexible science in that sense. And really all science is and on the topic of science in our world today, not something that I think people who really understand the nature of science and how it works, understands that it will constantly change, because we just are always learning more and disproving theories or finding out more about a certain theory and evolving. I mean, you have to hold on to it loosely.

Delo: Yeah. Wow. Okay, so then you're both getting into the restaurant business and one faceted the other. What was your first restaurant job?

Jim Bob: My first was cooking shrimp at Red Lobster as a fry cook.

Delo: That's amazing.

Jim Bob: Yeah, it was no fun because my km-

Kelsey: How old were you?

Jim Bob: I was 16. My km didn't give me a timer, and didn't really explain anything. So it was just like, eat them till you know they're done. So I was eating raw shrimp my first day for probably like my first two or three hours.

Delo: How did that work for you?

Jim Bob: It wasn't fun. I mean, I'll just spit them out. It wasn't like I was digesting them. But just putting like cold fried shrimp in your mouth, it was like, yeah. So that was my first restaurant job. I learned after a few months, like two or three months that I did not like working for that individual, not necessarily working in kitchens. But it was really cool to work as a team because you got to get this out at a certain time. And so that was really enjoyable. And then I got out of restaurants for quite a while. After I graduated high school, I went to work where my dad worked, and I hated it because I was doing like 12 hour days. So as an 18 year old doing 12 hour days, and all your friends are out messing around, it got a little tough.

Kelsey: It was like machine work, right?

Jim Bob: Yeah, I worked in a machine shop. I was painting stuff a lot like airplane parts. But that was interesting. I made really good money. And then I was like, "You know what? I'm just going to go serve." And so I got a job at Applebee's.

Delo: Well you had all the big ones.

Jim Bob: Which was cool. I got a job at Applebee's and I enjoyed it. I was a server and making 213 an hour filling salt and pepper shakers at the end of the night, was not my favorite part. And then I got recruited to go work at Home Depot shortly after that, because it was in the same parking lot. And they would come over and eat lunch and they were like, "You should come work at Home Depot." I was just like, "Oh, yeah." So I went to work at Home Depot. And then I took a long break from restaurants. And then Kelsey encouraged me-

Kelsey: And Home Depot, you were there for seven years.

Jim Bob: Yeah. Almost eight years.

Delo: So and you wore the-

Jim Bob: The apron that weighed heavy on your neck. Yeah, most definitely. I wish it was a vest. No, it was an apron. I started out pushing shopping carts, and within my first 18 months, I made it to an assistant manager. And then shortly after that, I made it to a store manager.

Delo: So you're making decent money at Home Depot. I mean, for-

Jim Bob: Dude, I started out-

Delo: To have your own tool belt.

Jim Bob: I started out-

Kelsey: We went over this the other day, because we got stuck in traffic for like five hours.

Jim Bob: We were coming back from Tucson [inaudible 00:16:43].

Kelsey: This is all very fresh in my mind, because we were talking over in how it all started.

Jim Bob: I started making $8 an hour pushing shopping carts. And before, I got promoted to an assistant manager, I was making $23 an hour. So within 18 months, I went from $8 to $23 an hour.

Kelsey: So that is still in the '90s?

Jim Bob: Still in the '90s.

Kelsey: That was a lot of money.

Delo: Yeah, it's amazing.

Jim Bob: It's a ton of money.

Delo: Yeah, like a badge and a tool belt, all that cool stuff. Wow. And then your first restaurant job?

Kelsey: Oh my gosh, I didn't really think about it, Red Robin.

Delo: Okay. So Red Lobster, Red Robin.

Kelsey: Yeah.

Jim Bob: Yeah.

Delo: How beautiful is that.

Jim Bob: We're the red babies.

Kelsey: And actually, I served first I didn't host. Usually people host or they're ambassador or whatever. So I served and then I actually worked backwards later on my career after college. And after working in the nutrition field, I went back to restaurants and the only position they had it at the restaurant I went to work at was being a host. And I was like, "All right, sign me up." And I'm so glad I did it, because I ended up working every position you could really in that store. And I feel so much better equipped to be doing what we're doing now. So I was grateful for it.

Delo: Was there any pressures, as you're going to college and getting out to look for jobs and do this to get more into the religious field of things?

Kelsey: I think for my brother and for men, I think it was a very prominent thing. I think when I got into my late teens, I think my parents would have just been happy if I had been, quote, a good girl. I went off on my own.

Delo: You rebelled a little bit.

Kelsey: And rebelled a little bit and stopped going to church. So I think they pretty quickly realized that that wasn't going to be in my career path, that I wasn't some of our other family members. Just to give you some background. My dad is one of four boys and all three of his brothers were pastors at one given time including him. My dad was a pastor, and then all of his brothers were and so our family was very religious. So I think the men felt a little more pressure to go that route and some of them have. But for me, no. I think my parents, I don't want to say they were giving up on me, but they were like, "Hey, if you just could go to church or like stop swearing," Or like-

Delo: Really, how the fuck am I going to do that?

Kelsey: Oh, my gosh. I said-

Jim Bob: I didn't know we could swear on this.

Delo: It's my podcast.

Kelsey: I said, damn it in front of my dad once and he was like, "Why?" And I think I was 22. It was a big deal.

Delo: You didn't say the J word, did you?

Kelsey: The J word?

Delo: Jesus.

Kelsey: Oh, well, I could play that one off.

Delo: Yeah, you could praise him. Praise Jesus. Oh my goodness.

Kelsey: Jesus. Hallelujah.

Delo: So at what point now that we've gotten you guys up through your first jobs, and it's now. At what point did you guys end up having contact with each other and meeting for the first time?

Kelsey: In a restaurant?

Jim Bob: Yeah, in a restaurant. So it's very appropriate. Me and a core group of friends of mine would always go to a place where Kelsey worked and she was a server and we would go every Sunday night just to hang out, and I-

Kelsey: This was a happy hour special.

Jim Bob: Yeah. The happy hour-

Kelsey: It's like they're seen.

Jim Bob: The happy hour was really good. It was raw and Gilbert was in Mesa technically.

Kelsey: Technically Mesa.

Jim Bob: Technically Mesa. And-

Kelsey: I helped to open up that store. So the cocktail was interesting there.

Delo: And Rob was cranking back then.

Kelsey: Oh, yeah, it was a party.

Jim Bob: So we would cruise down every Sunday night, hang out for two or three hours. Kelsey was usually the server, and I never hit on her, just had casual conversations.

Kelsey: It was so weird to me. I was like, "This guy is so nice. And he asks me questions about my life, and then when he comes the next week, he remembers my answers. And he follows up on them and he never asked me out on a date. He just like cares about me as a human being. This is really weird."

Delo: That is weird.

Kelsey: It felt very odd and out of place.

Jim Bob: I didn't want to be selfish and ask her out. Because it was a weekly thing for me and my friends.

Kelsey: He didn't want to ruin it.

Jim Bob: Yeah, I didn't want to ruin it. She easily could have been like, no, and then the whole vibe could have been different.

Delo: How many weeks did this go by?

Jim Bob: Almost like a year.

Kelsey: Months. No, okay. That's a broad way of looking at it. I think we started talking in maybe March, and then by September, at that time I didn't work there anymore. And so he had followed up with me and was like, "Hey, my friends aren't going to a concert. Do you want to come?" There is always like these group things. So I didn't even realize-

Jim Bob: It was like no to.

Delo: What was that concert that he invited you to?

Kelsey: What was it?

Jim Bob: I invited her to Matt Nathanson's once where was he playing? It was somewhere in Scottsdale. And then-

Kelsey: What's the name of that club? I don't remember anymore.

Delo: [inaudible 00:21:38].

Jim Bob: No.

Kelsey: I turned 30 a few years ago, and I don't remember anything anymore.

Jim Bob: When you forget about [crosstalk 00:21:45]. And then there was another one. Ryan Adams. I think I invited her to that.

Kelsey: I said no to that.

Jim Bob: You said no to a lot of things.

Kelsey: I had said no to a lot of things.

Delo: Wow.

Kelsey: We did see Ryan Adams eventually though, together.

Delo: So some courting going on, some just being respectful.

Kelsey: I had gotten out of a serious relationship, like two pretty serious relationships. And honestly, he makes it sound like I was cruel and like-

Jim Bob: Oh, not at all.

Kelsey: No, I'm not interested. I was going through a lot. And I was like, "Man, he seems like a really nice guy and I don't want to fuck him up. So I'm just going to give myself some time because-"

Jim Bob: How mature of you to think that you knew what-

Kelsey: Honestly though, I really was like, "I'm trouble right now. And I'm not trying to bring trouble into this dude's life. He seems nice."

Delo: So what was your first date?

Jim Bob: Our first day was horrible.

Kelsey: Oh, my gosh.

Jim Bob: We went to Cornish pasty.

Kelsey: Our second date was great, bit our first was-

Jim Bob: We went to Cornish pasty and she had never-

Kelsey: This was before anyone really knew about Cornish pasty. It was-

Jim Bob: Yeah, it was just the hallway.

Kelsey: Like when it was the hallway in Tempe, where they expanded.

Jim Bob: But she was like, "Take me to your favorite place." So I took her to Cornish pasty and-

Kelsey: Because you kept being like, "Hey, let's go to cowboy town" and all these places that seemed fancy to me at the time, because I was like, 22. And so I was like, "Oh my gosh, like, I can't afford to go to any of these places." Because my mindset said I'm like, "I'm going to help pay for it and all these things, and I can't afford to go to these fancy places." And so he's like, "I'll take you to my favorite place and everything's $8 or less." I was like, "Perfect, yeah."

Jim Bob: Yeah, so we went to Cornish, but it was a bad decision in the sense that it was so loud. So there never was an opportunity to connect.

Kelsey: It was so awkward.

Jim Bob: Yes. There never was an opportunity-

Kelsey: What a can a beauty like.

Jim Bob: Get this, and then we left there and went to a bar that was really loud. And then we went to another bar that was really loud. So it was a horrible day.

Kelsey: I remember on the last bar thinking holding my beer and just making eye contact and nodding my head, in my mind going like, "This is so awkward, like this is getting bad."

Delo: Because you can't really get to know each other. You're just staring at each other.

Kelsey: I don't think we can recover from this is what I was thinking in my head.

Delo: But you did, and so the second date of romance was where?

Jim Bob: We actually did base mainly on car ride.

Kelsey: We can't talk about that. [inaudible 00:24:02]. We'll tell you-

Jim Bob: We can't talk about it. I think with the PC.

Kelsey: No.

Jim Bob: Okay.

Kelsey: We're not going there.

Delo: That's okay. It's your story. You tell it wherever you want.

Kelsey: But it did make me laugh. And it won me over and I was very happy.

Jim Bob: I acknowledge that it was a bad day. I was like, this is probably the worst date I've ever been on. And she aligned with me which luckily she was like, "What the hell?"

Kelsey: It was really bad.

Jim Bob: Yeah, so I was like, "This is probably one of the worst dates I've ever been on." And I was like-

Kelsey: So he was like, "I'm going to tank it. I'm just going to tell you this story that's either going to make you think I'm awesome or put the nail in the coffin."

Delo: And so you're in this boundary area going, "Okay. He's a nice guy. I'm going to give him a shot. I don't know necessarily the romance is there" and you're like, "I want to win her over."

Jim Bob: Right. I was just like, "This is the last ditch effort."

Kelsey: But you had kissed me already at that point.

Jim Bob: I don't remember.

Kelsey: Because we hung out as a group of friends and we went back to your house afterwards to grab someone's car or something. And you gave us like the tour. And then all of a sudden, and this was after months of us hanging out with other people in groups and things like that. And all sudden he like leaned in and kissed me. And I remember thinking like, "Oh, that's what's happening here?" I subconsciously thought maybe something was there, but I was like "He hasn't put a move on me and it's been months, so I don't think that's what he's after."

Delo: My wife did that to me.

Jim Bob: She put the move on you?

Delo: She put the move on me.

Kelsey: I like it.

Delo: [inaudible 00:25:26] my pants were off.

Jim Bob: Oh, dang it.

Kelsey: Confidence me.

Delo: Because of her confidence, I was scared and shitless. So it's just funny how different roles play.

Jim Bob: Were you going swimming or something?

Delo: Yes, we were.

Jim Bob: So the first day was horrible, and then I said, one of my other favorite places to eat in Tucson, and I said, "Do you want to go to Tucson sometime?"

Kelsey: You said that but you had never eaten there. You were just trying to hang out with me again.

Jim Bob: I had some food from there, but it was all to go, I never like sat there now.

Delo: So your plan is it's a long drive. I can get to know her in the car.

Jim Bob: A little bit of that, but also there was a place I needed to show her in Tucson. So we went to [inaudible 00:26:10] in Tucson and had a really good meal.

Kelsey: It was delicious. It was amazing.

Jim Bob: Yeah, it was a terrific meal. Really good conversation, finally there and back. And then on the way out, I was like, "How can I ruin this date?" And so I said-

Kelsey: It was going too well [inaudible 00:26:27], I have to sabotage this.

Jim Bob: I was like, we might not ever go on a date. Again. We might not ever be in Tucson again.

Kelsey: He was like "Fuck it."

Jim Bob: And so I was like, "Do you want to go to this shithole bar?" And I was like, "It's been voted the best dive bar in the US." And she's like, "Whatever." And so we went to-

Kelsey: I was having a good time, I wanted to extend it.

Jim Bob: So we went to the meat rack. I don't know if you're familiar with it.

Kelsey: It's an awful, but amazing place.

Jim Bob: It's so awesome. So if you get branded, you can get 50 cents off drinks.

Kelsey: Like an actual panel brand, with the owners face.

Delo: Oh, my God.

Kelsey: Talk about owner being front and center.

Delo: Wow. I'm sure that's a liability way to end it.

Kelsey: They don't do it anymore.

Jim Bob: My keys are in my bag, but he'll give you a tour. His name is God.

Kelsey: Legally, he changed it.

Jim Bob: He used to be Jim, but he wanted to go by God's.

Delo: Three letters? Same thing.

Jim Bob: Yeah. So God will give you a tour if you have a female with you. So God gave us the tour, and Kelsey found it interesting. And then it gave us something else to talk about literally for the last 10 years too.

Kelsey: I think we didn't talk about the tour because you walk in and there's like underwear and bras hanging from the ceiling.

Jim Bob: Oh my God, it's so sad.

Kelsey: It's awful. There's a, not like a plaque. Like a framed-

Jim Bob: It's not a frame. It's like a piece of driftwood that's on the wall. And on the driftwood if you walk in with a sobriety token, he will let you drink for free the entire night.

Kelsey: But you have to give him your tokens.

Jim Bob: Really sad.

Kelsey: So all tokens are nailed to the wall.

Jim Bob: They're like pounded into the wall.

Delo: So after people get a sobriety token, they come in and they're-

Kelsey: It's truly sad.

Jim Bob: She was like I'm giving up one.

Delo: I've never heard that.

Kelsey: Yeah, and then all they have on top is [inaudible 00:28:08] and paps.

Jim Bob: Paps ribbon.

Kelsey: Before it was cool, like the hipster thing or just have paps. It was like, "Oh, those are my options?"

Jim Bob: Everything is well. Everything is non-name brands like oh, pop off. Cool. There's photos everywhere of God's-

Kelsey: Celebrities that have visited.

Jim Bob: Because it's close to Old Tucson Studios. So in the '60s and '70s. Jim, as he was known then, would go and be an extra in movies. And so there's all these photos of him being in like movies as bartenders. He's like, "Here's me with John Wayne, here's me with so and so." And so when he gives you the tour, he walks you around and shows you all these photos. And he's done it so many times, he nails it every time. He's like, "Oh, here's me and so on." I'm horrible with '70s movie stars since I wasn't born in the '70s.

Kelsey: Arnold Schwarzenegger was there.

Delo: And Clint Eastwood.

Jim Bob: Yeah, and then all of a sudden, he's just dog fucking a pig. And then-

Kelsey: Doesn't skip a bit and keeps talking about [inaudible 00:29:08]. And there's just a picture of a dog fucking a pig.

Jim Bob: A dog rolling a pig. And so you do the whole tour and then-

Kelsey: When you go to the bathroom, he puts a quarter in the condom machine and a siren goes off and the whole thing.

Jim Bob: If a female purchases a condom in the female restroom, the entire bar knows.

Kelsey: It's just a button under the bar that they press.

Jim Bob: Well, no, that's how it is now. Originally, it was like you put some money in there-

Delo: And it's still there?

Jim Bob: To our knowledge, his kids purchased it to allow him to live his life out with his dream. But there's-

Kelsey: We haven't even gotten to the worst part.

Jim Bob: There's a sex dungeon.

Kelsey: It's like this room that they've converted. Oh my gosh, it's got a chair that has hydraulics on it. There's like a bed. There's What are those called?

Jim Bob: It's like a cattle prod thing where they're like the shackles where you put your arms in there.

Kelsey: What is that called where you put your arms and your head in?

Delo: Stock aid or whatever.

Kelsey: Like a stock, and then there's like a wheel that you they strapped people to and spin them.

Jim Bob: And he set the wheels for snow cones. That's what he says and you're like, "What the fuck?"

Delo: I got to get this guy on the [inaudible 00:30:20].

Kelsey: And so this was our second date.

Delo: Yeah, that's a great second date.

Kelsey: And the shag carpeting in that place, it was really tall. I was like I don't want to be walking on this carpet.

Delo: Yeah no idea what's on that carpet.

Kelsey: Like the tapestries.

Jim Bob: All the drinks had horrible names.

Kelsey: The sex dungeon was like the worst part of the whole thing.

Delo: It's just so crazy.

Kelsey: And when we left, we had more material, more things to talk about for sure.

Jim Bob: We still talk about it. I mean, look 10 years later.

Delo: Yeah, here you guys are, so match made in heaven. You guys are like let's-

Jim Bob: Meet me at the meet rack. Let's go.

Delo: Wow. All right. So you come back from Tucson, you guys are obviously you're going through the process of dating and courting and doing all this and then-

Kelsey: Pretty much Tucson was like, "Okay, we want to keep hanging out. We weren't official, but that was the turning point for me where I was like, "What are you doing the rest of the week? Let's hang out."

Delo: And you got married 10 years ago?

Kelsey: Yeah. So we got engaged. We spent months building up to being able to date and finally January of 2009, we officially started dating. And then it was almost like, I just had to decide that I wasn't going to ruin this dude's life. And like, "Okay, I'm really going to do this." And honestly, I don't talk a whole lot about this. But now that we're doing a podcast and I'm putting my personal stuff out on the internet, it was like a guilt thing. Because growing up I wasn't supposed to date, and so getting anywhere serious in a relationship like that, plus I had already been through like another serious relationship. For me, there was guilt associated with doing things like that for myself in my life.

So once I was just like, screw it, I really enjoy hanging out with this guy. I'm going to see where it goes and just made the decision to jump in like 100% and do it, then things move really fast. Then we got engaged five months after that, and then got married a year after that.

Delo: Okay.

Jim Bob: But in between that at one point, Kelsey just wanted to be friends.

Kelsey: Oh, yeah. That was before I had decided and made the decision. I was like, "I don't know, maybe we should take this. Feels like it's going fast. Maybe we should take some space."

Delo: I mean, you were so young at that point and off the course.

Jim Bob: I kept it real with her though. She said let's be friends. And I said, I already have enough friends. So no offense.

Kelsey: And then a week went by, and he didn't call me or text me and it worked because I was like, "Why didn't you call me or text me?" And he's like, "Well, because you told me you didn't want me to." And I was like, "The Hungary's. I like this guy." Imagine that.

Jim Bob: That's relationship 101 right there.

Kelsey: Oh, yeah. We have a pretty good foundation.

Jim Bob: Low them off.

Delo: Yeah, low them off they will come back. If they don't, they're not meant to be. Oh, my goodness. Okay. So before you all decided to go into business with each other, which is another like, wow-

Kelsey: So impulse.

Delo: From meat rack to... I mean what were you doing prior to Worth while you guys were together and married?

Jim Bob: So Kelsey was going to school and had a couple of jobs.

Kelsey: Yeah, right when we got married, I had just finished college. So while we dated, I was in my senior year of college. And honestly, I had been working to pay for college and things like that. And so it was personally beneficial because he really supported me during that time to make sure I could focus and get through that last part of school and not worry about too much of the finances and things like that. And then I worked in the nutrition world for a little while, I worked for WIC, and I worked for the state, and audited the National School Lunch Program and did those kind of jobs. And he worked at FedEx, and did logistics and sales.

Jim Bob: And it was a lot of fun. It was really easy.

Delo: Was it?

Jim Bob: Oh my gosh, it was so easy. I hit all my numbers for three years in a row. And I was one of the only individual in the entire corporation in the sales department that did it. So I felt accomplished at it, but I also didn't feel like I was checking boxes for my goals. So we did a pact where it was like, we have to quit our desk jobs because we weren't necessarily as happy-

Kelsey: There were some friends too.

Jim Bob: Yeah. So four of us did a pact where it was like we have one year to quit our jobs. And no one knew what they were going to do. It was like, "All right, in a year, none of us are working at the same place." So we had accountability partners, and I don't know who was the first person to quit. Was it me?

Kelsey: No, I think it was Jared.

Jim Bob: It was Jared?

Kelsey: And we worked at the same place.

Delo: Okay.

Jim Bob: We all quit one by one. And I-

Kelsey: Just set up for things.

Jim Bob: I had a really good job. But I came in with a greeting card for my resignation. It was like moving on up, even though I had no job.

Delo: And nothing going on there.

Jim Bob: I gave it to my district manager. And I was just like, "I'm out of here." And he's like, "What can we do to keep you?" And I was just like, "Nothing. I hate it here." I was like, "I love the job, but I just hate working in a desk all day long."

Delo: It's not your Passion.

Kelsey: Cubicle.

Jim Bob: Yeah.

Kelsey: He was staying in the cube.

Jim Bob: So and then from there, I got recruited by somebody else who was a district sales manager for FedEx who left and went to work at Apple. And he was like, "It's going to be totally different," and then I sat at a desk again. Working at Apple and I'm like, "Man, I guess my life meant to be set at a desk right now and I wasn't feeling it." Being on the phone a lot, wasn't really me. So I went from a job talking about boxes, like I can ship your boxes, sitting in a box, looking at a box-

Kelsey: Staring at a box.

Jim Bob: The computer and talking it on a phone, which is shaped like a box, going to another job at Apple in business development, doing the same thing, just talking about different kinds of boxes, and I was just like, "Oh, man, I can't do this." So we always shopped at Trader Joe's. And I was just like, "I'm going to give Trader Joe's a shot." And I was just like, "Trader Joe's is definitely not for me, because the hours that they kept, were so crazy." Some days you would come in at 4:00 a.m. and then some days you would be there till 1:00 a.m. So like trucks are coming in. You're putting stuff away.

Kelsey: And you already did that with Home Depot.

Jim Bob: Yeah. So it was just like-

Kelsey: It was so interesting going back to that.

Jim Bob: I don't think this is for me. And Kelsey had quit her job.

Kelsey: And I was working for a restaurant group. And I said, "Hey, I think you really like this group. And they're looking for leadership, and you can work at a different store and we can work for the same company, but in different locations. And I like the culture, I think it's fun. And I think that it would be a good pathway towards some of your goals," which were at the time for him to be in maybe even a retail leadership type environment.

Jim Bob: Yeah. Really more engaging with people on a face-to-face basis was something that-

Delo: Yeah, because that's what you like to do.

Jim Bob: Yes. Like talking on the phone, I wasn't connecting, I wasn't feeling fulfilled.

Kelsey: And hospitality. We show ground like hospitality is like socializing for a living-

Delo: 100%, right.

Kelsey: [inaudible 00:37:18]. Yeah.

Jim Bob: I can talk to you for a minute and get your food and come back and talk to you.

Delo: So you're both over at this restaurant group that I know where it is.

Jim Bob: We didn't talk about it.

Kelsey: Yeah, we don't care.

Delo: Host D know. And then your time is over there. And then that's when shortly after that was when I met you guys, was it?

Jim Bob: I casually met you during some kind of lawyer thing.

Delo: Oh, that's right.

Jim Bob: At the lab. But it was just in passing? There was no-

Kelsey: I was in Gilbert though. So I hadn't met you until we started Worth and met with you for insurance.

Delo: Yeah, we sat over at the new [inaudible 00:37:52] or whatever it was.

Jim Bob: And so then we were inspired by the leadership that was upward to do something on our own, let alone travel. And so we took some time off-

Kelsey: I was there for almost three years, you were there for a little over two.

Jim Bob: Yeah. So we took some time off after we left there and traveled with the goal of coming back and opening something. And it was a lot harder than what we thought it was going to be.

Kelsey: Everything's harder than people think it's going to be.

Delo: Well, there's a lot of sweat and tears that you guys have all put into that. And people that are listening that haven't been there, this is not a large footprint. But it is a large footprint in the essence of the amount of people that come there and get food from you guys, and the amount of production it takes and everything that you have to do.

Kelsey: For the footprint, the volume is very high, and especially we don't sell alcohol or anything like that at this point. So it's a lot to logistically keep up with, because of the volume that comes through such a small space.

Delo: How did the whole sandwich thing come together? I mean, was this something that you guys had talked about-

Kelsey: Why not.

Delo: For a while?

Jim Bob: We had a handful of ideas, and just doing like studies online, it was like the average American eats a sandwich a week. I don't necessarily know how true it is. But I was like, "I'm in that category, I eat sandwich a week."

Delo: Right. I like sandwiches.

Jim Bob: So for us, we were looking for a space and we were hoping that the space would speak to us. And we had a couple ideas of some different concepts, but we wanted a space in our community. So we live in Downtown Mesa, and we thought it was important to not be hypocrites and open something further away. And-

Kelsey: Well, because it was one of those things where at the time, this was five or six years ago, and we really enjoyed spending time in our Downtown but it was just really sleepy and quiet and there just weren't that many options. It was like "How many empanadas can we eat or how many tacos can we eat?" And it was like we-

Jim Bob: A lot of great Latin food.

Kelsey: Right. But we wanted some diversity in the cuisine because we found that we were driving away from our own community more often than staying in it to eat because just the amount of options that were there at the time. So we didn't want to be hypocritical and complain that there weren't more options and then open a restaurant outside of our downtown area.

Delo: No it's great. And the fact of the matter is, it's not just a sandwich shop, it's a sandwich shop with uniqueness to it. How did you guys come up with those menu items, ingredients? Was it just a lot of-

Jim Bob: When we found the space, it was a sandwich shop before, but they weren't doing the same kind of cooking that we're doing. It was a lot of induction burners.

Kelsey: Never hood.

Jim Bob: Yeah, no hood.

Kelsey: [crosstalk 00:40:44].

Delo: Why was there weren't walking in there with you guys when it was like completely not even, you didn't even start construction.

Jim Bob: Which sucked. Because I did pretty much the majority of the construction, and there was one other individual.

Kelsey: It was mostly cosmetic stuff, right. It was really cosmetic, but we had to pull permits for like the gas line and the hood and things like that. But outside of those big ticket items, it was 900 square feet, which really reminded us of when we took a little break from the industry, before we started Worth, we traveled and we were gone for about six months. And it reminded us of a lot of the places on the East Coast or in Europe that were just really tiny in the wall spaces that most of them like, I remember literally getting back and being like, "What is it the East Coast and sandwiches? Like everyone just eats sandwiches."

And it's like, well, I guess it makes sense for their spaces are small or narrow, and there's not a whole lot of real estate available. And so they have to do what they can with the space that they have. And that was how we felt about the space that we found in Mesa.

Delo: You built it on your own. You made it a home for many to come. And you must have a ton of regulars that you just know and see.

Jim Bob: We do. We see him on them street sometime and it's really weird. Like the other night we saw our very first customer on, that we've been friends and family.

Kelsey: Yeah, he still lives in the area and he walks his dog and we're like, "Oh, what's up chicken salad Mike?"

Delo: Because that's all he would buy.

Kelsey: He likes it. He will come at 8:00 a.m. and get the chicken salad and sandwich. We're like, "All right, chicken salad Mike."

Jim Bob: It's all he would order, so as soon as when I was working in the kitchen, as soon as I would see him, I would just start making his sandwich just to be like, "Mike's here. He wants his chicken salad." So we established regulars.

Delo: You establish the regulars and upon opening, what was it like? I mean, what were your expectations? And you guys have gotten a lot of accolades and rightfully so. But the stuff didn't just happen overnight from opening the door, did it?

Jim Bob: So our first goal was, what 50 sandwiches a day?

Kelsey: 60.

Jim Bob: 60. So we were just like, if we sell 60 a day, we keep the lights on. That's all that really matters. Kelsey was the only front of house employee for the first nine months.

Kelsey: Six to nine months. Something like that.

Jim Bob: And then I was in the back. And Kelsey's mom was gracious enough to come down and help us, was it three days a week?

Kelsey: Yeah, it was really minimal.

Jim Bob: And then we had one other employee Her name is Trinity and Trinity was there three or four days a week. So there was some days where I would fly solo, and then there were some days where I would have support earlier, but fly solo the rest of the day in the back.

Kelsey: And we were opened six days a week from eight to seven. And so they sought really long because after that, I would literally go home that night or spend all day Sunday when we were closed working on the bookkeeping, and the actual business side of things. So because you couldn't really work on the business side of things during the middle of the day if you're the front of house person because someone comes in and interrupts 10 every minutes or something. So it was pretty grueling, actually.

Delo: How many months did it take you to hit your 60 sandwiches a day.

Kelsey: Oh, it was pretty quick.

Jim Bob: Yeah, we hit it like the second week.

Kelsey: I think people in the Downtown Mesa area were looking for... One of the things we said is we're going to be consistent because understandably saw a lot of the businesses down there had a hard time keeping regular hours just because the light rail construction had just gone through there and-

Jim Bob: The side walk expansion had taken place.

Kelsey: Yeah, there were just so many changes, and the small businesses were having a hard time keeping up. So sometimes they would be like, "I can't do this day, I have something that came up, I have to leave. So I'm going to close the shop." And so you'd go to get something and you're like, "It's supposed to be open and it's closed." And so for us, that was like a reputation that I developed in the area, which again, like we are small business owners, we get it, we understand, but we were like, "Hey, we think this is really important to have consistency." So the hours that we kept being the ones to do those shifts every single time for almost the first year, that was a lot of commitment.

Jim Bob: Oh, man. It was a nightmare.

Kelsey: We were exhausted.

Delo: Now you always say people that are part of the team that has to be able to go out and do podcast.

Kelsey: Do stuff like this.

Jim Bob: We've got an amazing team. I think right now it's this team of like, 22.

Kelsey: We're down to, so we're going to change it.

Delo: And you guys did an extension.

Jim Bob: We did an expansion. Yes. It was needed because we didn't have a public restroom, and we just hated people coming down and being disappointed with something that we wanted them to have. We had a restroom in the kitchen, but it wasn't ideal for anyone to walk through our kitchen. So we quickly cut that off. I was like, "Sorry, it's for staff only." But doing the expansion-

Kelsey: Then we had to escort people back every time.

Jim Bob: Yeah.

Kelsey: And you have more plans. Right? I mean anything?

Jim Bob: We've got a gaggle of plans. I really want. There's a Disney World. They're opening the Star Wars thing. So that's my biggest plan right now. In the next two years-

Kelsey: Not business related.

Jim Bob: Not business related, but that's one of my plans. It's a Star Wars hotel. You don't know about this?

Delo: Oh, no, I know. I thought it was opened already.

Jim Bob: I don't think it is.

Delo: I'll go with you.

Jim Bob: Anyway, plans for business. We've got some things in the work. We're trying to relocate our current space into a larger space, because we feel that the community has grown that supported us. And our space is still really small. So I mean, we went from 900 square feet to?

Kelsey: 1,650.

Jim Bob: 1,650. So not really a ton of space. We did double our seating, but it's not really impactful.

Kelsey: When you only have 15 seats to begin with, doubling your seating isn't crazy.

Jim Bob: So it's not as impactful as it should be.

Delo: And you may get into other things as far as-

Jim Bob: We're going to get into a gaggle of things.

Kelsey: I mean, I would say after the first year, we saw growth really quickly. Again, our community really latched on to what we were doing, I think, because of that commitment and how consistent we were and when you're there running your own business everyday, you can attest to this, like the bar get set really high and the standards get set really high. And people got used to that, and they could count on it.

Jim Bob: And we had accolades. Our first year, was the Yelp reward-

Kelsey: Top 100.

Jim Bob: Top 100 restaurants that we had in the US, and people would show up and be like, "This place is tiny." And we're like, "We didn't ask for the award. We're super thankful for it. Sorry that your perception is this."

Delo: Sorry, it's so small.

Kelsey: Yeah. And that was something that we found is that outside of what our expectation was, people really, especially even though we were technically in an urban setting, in an urban environment, we were surrounded by so many suburbs. And we would joke around the Mom Club would come through with their strollers. And they'd be like, "Where should we put our strollers?" And I'd be like, "I have no idea. I don't know where to park those things because we really don't have any space for that." And so we realized really early on that people wanted a place that they could be. And they liked the look and feel of our place and the atmosphere, and the staff was always so kind and struck up conversations with them and got to know them.

And then they liked the food too. And so it was a place that they wanted to be, and we didn't have a whole lot of that in Downtown Mesa, places that felt like people could just stay and relax for a little while. And even though we weren't really that, they wanted it to be that. So that's when we started looking for alternative real estate pretty early on, and it's taken us a few years. We do have plans for an expansion still on Main Street next year. But it's taken this long to get there and to find the right spot.

Delo: While I remember looking at last several places with you guys in like a year and a half ago. But your commitment to the community is absolutely huge. I mean, you guys also took over the Mesa Farmers Market.

Jim Bob: Well technically, we didn't take it over there. There was no farmers market.

Kelsey: It had shut down for a couple of years.

Delo: Shut down, okay.

Kelsey: And so we started a new one.

Delo: You revived it.

Jim Bob: We revived it and redid it. But we felt that it was important for people to be able to have food in the community and to have access to that.

Kelsey: And help other small businesses have a baseline of where to start growing their business from, have a place that they could actually low risk, go and start selling whatever their product was. So that was a big thing for us. People like you and Scott Holmes from Little Miss BBQ, and we had a lot of people early on that were very generous with their time for us that, if we didn't have that guidance and those connections, that Worth might not be what it is and what we've been able to grow it to today without that insight and the help. And so we we feel really strongly that it's important to pass that on and give our time to other people too and give other people resources to be able to do their own thing.

Delo: Well, I'm humbled by your statement. It's so beautiful to be able to help just other beautiful energies that are out there. And then like you said, to be able to give back and you hope that that contagion is the contagion that we want to see moving forward and not this shit going on in the world. So it's-

Jim Bob: What's going on in the world?

Delo: I don't know. Do you know what day is it?

Kelsey: What do you mean?

Delo: That's really cool. I'd be remiss without talking about Jim Bob's Burgers. So you have to tell the crowd about.

Jim Bob: So we do a pop up every year on Halloween, but it started as a joke.

Kelsey: I mean, so we do different specials at Worth all the time. We found that if we did rotating specials, it kept people. I mean, we started with six sandwiches on our menu and like three breakfast items, and people got through our menu pretty quickly. So it turned into like, "Okay, well, let's do a different special every week. And at one point, one of those specials was a burger and it was like a joke because we love the show Bob's Burgers. It's like, Jim Bob's Burgers. And so it was just like an internal kind of thing. And finally after a couple years of joking around and sitting through painfully slow Halloween services.

Jim Bob: Our Halloween before the first one that we did it, we probably did like $300 in sales in the evening.

Delo: Oh, wow.

Kelsey: It was just pathetic.

Jim Bob: Yes, it was almost like, "Should we even be here. Maybe we should close."

Delo: That's scary alone.

Jim Bob: Oh, gosh. Yeah, it was-

Kelsey: It was just us sitting around because we sent everyone else home.

Jim Bob: Yeah, it was Kelsey in the front, and me and one other employee in the back. And like, I was making him do tasks where he thought I was just joking. I'd be like, build 70 grinder sets. And he's like, "Hahaha." and then I was like, "No, for real we have to have something to do." And I'm like, "This is what we sell in four days, so we need to get our pars right."

And it was just crickets the whole night. The business that was next door to us was handing out candy. And then they walked in at the end of the night with bags of candy. And they were like, "No one showed up in a while. Here you go. Do you guys want some candy?" So for me and the one employee, he was like, "This is the greatest. I'm hanging out with mom and dad eating candy if I want to, or I got all this free candy." So we were literally at the end of that night, we were like, "We got to do something different next year, and so-

Kelsey: At least to entertain ourselves.

Delo: Yeah, and you did.

Jim Bob: Yeah. So we thought it was going to just be a joke.

Kelsey: So it was one of those things where as business owners, when you do something new, sometimes that gives that fresh breath of energy and new life into what you're doing, like, "Oh, this is fun and this is for us." And so when we started Jim Bob's Burgers, it was like, "Well, let's just dress up the store for Halloween and let's really do it. Let's do a pop up. Let's take it seriously."

Jim Bob: Grow your mustache.

Kelsey: Grow your mustache out. Let's take it seriously, let's really transform the store. Let's not serve anything from a regular menu, like we're committed. We're going to do it, we have to really do it. So we started planning it like a couple months beforehand, which was probably pretty rushed considering what we did. And we took down all of our art, we took down our menu board, we had a graphic designer come through and do different designs and stuff for us like parody art.

Jim Bob: We invested so much money.

Kelsey: In the first year. Because we were just like, "Screw it. This is for us. We're having fun doing this and doing it and thinking of little details that shouldn't matter, but just are fun for us. Like Easter eggs that people who love the show. If they do come down and if we do more than $300 in sales, people who'll come will appreciate it.

Jim Bob: And more importantly, it also allowed the staff to do something different. Sometimes things get monotonous and the specials allow the staff to feel like things aren't monotonous. And we try and allow the staff to move to different positions in the kitchen based on certain days. So those are the things that we can control, but doing a pop up like Jim Bob's Burgers, it allows us to do something completely different, where people are like testing their skills even more, especially with the volume turned out to be-

Delo: So, yeah. What happened?

Jim Bob: So we usually do like 250 to 300 covers a day on average, which for our space is-

Delo: It's huge.

Jim Bob: It's dumbfounding. But the first year, like when we did the orders, we told our reps, "We don't know what this is going to be like, we might need to call you and you might need to relay some stuff to us." And they were like, "Yeah, sure. Whatever."

Kelsey: Once we promoted it, it started to gain some traction. So we were like, "Okay, we'll have people here. This will still be a thing."

Jim Bob: Yeah. So we sold out of our initial food order by the end of lunch.

Kelsey: It was like two o'clock we were out of food.

Jim Bob: Yeah. And the staff was like, "Are we done? What do we do?" And so like, I'm calling the rep and he's like, "I don't have any product for you. I'm sorry. I can go pick up some ground beef chubs and you guys can just pat them yourself."

Kelsey: It was literally like padding burgers to order. Like you would sell for the evening.

Jim Bob: I was like, "Dude, you don't realize how busy we are."

Kelsey: It was insane. We did, I want to say 40% more business that day than we had on any of our busiest days. It was insane.

Delo: Wow. It's crazy.

Jim Bob: Because we did it on Halloween, we got a lot of feedback from people who were like, I really wanted to come but my kids are in school earlier in the day and then we trick-or-treat at night. And so we were like, "It's our busiest day. Should we do it for two days, and it can accommodate some of those people who are unable to make it on Halloween?" And we did it for two days and it was-

Kelsey: The next year.

Jim Bob: Even busier for just two days.

Kelsey: It was mind blowing. But this guy, he's like the king of logistics and had everything planned to achieve. We take really, really great notes each year now afterwards and this will be our third year. So we go off our notes from last year and go, okay, what was it like and what percentage over do you think we'll do. And even last year, we went pretty aggressive with our orders and things and I'm so glad that we did, but he was getting people. I mean, actually Little Miss BBQ lent us a flattop to do it because we only had a six burner and we were putting these punches on it to do it the first year and it was a nightmare. So we swapped out equipment even for it and it was, yeah.

Jim Bob: It was crazy because the line last year would be anywhere between 80 to 100 people and if you were the last person in line by the time and this could have just been a fluke from last year, but it was awesome. If you were the last person in line from the time it took you to stand in line, order your food and then get your food, it was 20 minutes.

Kelsey: It was a solid 70 people for like three or four hours.

Delo: Wow. That's amazing.

Jim Bob: And that's speaks volume in regards to the team more than anything else. The planning beforehand, we can do that all day long, but when the team execute-

Kelsey: The execution really matters.

Jim Bob: It was just so impressive.

Kelsey: It's all hands on deck.

Jim Bob: So we're getting ready to do it again this year.

Kelsey: Yeah, the 30th and the 31st.

Jim Bob: We're super excited about it. We've got more like parody merge that we've done this year since concerts aren't really taking place.

Delo: Are there backstage passes, because-

Kelsey: We should figure something else with that.

Jim Bob: I don't even know if we would get with it.

Delo: Maybe just get your burger quicker in the back door.

Kelsey: Some VIP staff.

Jim Bob: What are you, groupies?

Kelsey: Okay, I got my pass and now the podcast is full circle.

Delo: In 20 minutes, it just sold out in 20 minutes. That's awesome. So you guys are now in a position where you have a successful restaurant, you have successful putting together of aspects of having employees and business and mindset and all that. So getting just into your guys perspectives of when you're away from the restaurant and you're together and you're hanging out with friends and doing all of your own stuff, what are some of the values as far as, I want to talk specifically about like your own food, your own fitness regime and your own meditative focus, types of things. Those three Fs, I want to know what you guys value or cherish.

Jim Bob: Friends food and, what's the other one?

Kelsey: Fitness.

Jim Bob: Fitness.

Delo: Food, fitness, focus.

Jim Bob: Yeah, lately, I'm about fitting food. Kelsey's got a pretty good regimen. My back has been hurting me lately, but we did buy a peloton and I-

Kelsey: Technically we're renting to own because 0% financing was great.

Jim Bob: Yeah. And I've enjoyed that. I think I like a treadmill a little bit more. But with the gyms being closed, the peloton has made some sense for me.

Kelsey: And we've done some more at home stuff. For me, honestly, starting your own business and the amount of energy and work and stress that it ends up being. For me, I really had to, in the first few years focus on how I was going to balance it. And it's really, really easy as a small business owner to neglect yourself, and to not make time for yourself and create burnout. And so my mindset is always like, how can we avoid burnout? Like, what do we have to do and how do we rein ourselves back in? And we're recognizing where that line is, and when we've crossed it, and when we have to back up and take some space.

And so one of the things was like, we would go on a trip finally after I think year three, things were stable enough that we could leave town for a couple days. Because before that we really couldn't. And so that was nice, but then we found like, okay, traveling and things like that and you're almost more tired when you come back, it really has to be a daily thing that you're creating balance, otherwise it's just not sustainable.

So I think for me, I have an underlying depression that I didn't realize until I got older was always there. And I found really good things to help me naturally combat that a little bit. Fitness is one of those things. So that always changes. But early on it was, I had to deconstruct a lot of religious things in my life and figure out some peace for myself. And through, that I realized, "Okay, I don't need to have a spiritual [inaudible 00:59:43]. And sometimes meditation is going for my run, or going for a hike." So that's what really helps me create some balance was not having crazy expectations on myself and listening to my body and what feels good and what feels restorative.

Sometimes restoration is drinking a half a bottle of wine and watching Game of Thrones. Sometimes it's "Hey, we started a second business and we've been doing a farmers market every weekend and I just need to lay in bed and watch seven hours of Game of Thrones because I haven't been in bed like that for months." So it changes all the time.

Delo: You've absolutely-

Kelsey: It has to be flexible.

Delo: Spoke so eloquently to what it is that I think people as individuals, when they take the time, they look inside of themselves and see what they enjoy for themselves and not look any further than that, because sometimes you can go down the wrong path of saying, "Oh my god, this is the right way," when really you only yourself know the right way. So that's awesome.

Kelsey: And for Jim, I really think it's social interaction. His cups are really filled when he spends time with friends and things like this, where we're just having conversation and not focusing on work. And there's no expectations.

Delo: 100%, yeah.

Jim Bob: Or trying to outdo one friend with beer all the time.

Kelsey: Beer? That's interesting.

Delo: Well, I'm going to come and sit on your couch and watch Mandalorian with you, because I think that's exciting.

Kelsey: And drinking beer.

Jim Bob: You're not drinking right now, are you?

Delo: No.

Jim Bob: It's been what? Like couple of years?

Kelsey: Oh, yeah you don't.

Delo: Six and a half.

Jim Bob: There you go.

Kelsey: Right now.

Delo: But that's okay. I do like a nice turmeric tea.

Jim Bob: Yeah, there's nothing wrong with it.

Kelsey: I have kombucha.

Delo: Perfect. All right. We'll do that. I have some quick question, rapid fire questions for you guys. Either one of the answers-

Jim Bob: Are the yes or nos?

Delo: Oh, no. Better than yes or no.

Jim Bob: Okay, all right.

Delo: Froot Loops or Count Chocula?

Kelsey: Chocula.

Jim Bob: Post Oh's.

Delo: That works. You account Chocula?

Kelsey: Out of those ones, yeah. I would say plenty of those.

Jim Bob: I did just have a beer with those cereals though.

Delo: Did you see that's it was in-

Jim Bob: It's [inaudible 01:01:59] from J. Wakefield in Florida.

Kelsey: I'm more of a chocolate lover though.

Delo: Are you? Okay. Hotel room or an Airbnb?

Kelsey: Airbnb.

Jim Bob: A hotel room.

Kelsey: Really?

Jim Bob: Yeah.

Kelsey: I guess it depends because we go back and forth depending on the trip.

Jim Bob: With Airbnb it's so much when you travel, because first we were like, "Let's stay in a hostel." And it was like, "We won't be together." And then we started looking at Airbnb is because we could stay in the same room of course.

Kelsey: For like $10 more.

Jim Bob: Yeah, so that made even more sense for us. But the amenities sometimes of a hotel is really cool.

Delo: Okay.

Jim Bob: Yeah, it just depends. If it's an Airbnb, I like it to be separate quarters as much as possible. That way I don't we feel like we're opposing.

Kelsey: Privacy, yeah.

Delo: Yeah, understood. Okay, long hike up in the mountains or would you rather do a 50 mile bike ride?

Jim Bob: Where's the bike ride?

Delo: Where do you want it to be?

Kelsey: He's like, "Can I have a beer?"

Jim Bob: I'm probably more of a bike ride, Kelsey is probably more mountains.

Kelsey: I'm mountains.

Delo: Okay, good, good. Podcast or the radio?

Kelsey: Podcast.

Jim Bob: Podcast.

Delo: Would you rather be reading a book in the woods or would you rather have a beer on the beach?

Jim Bob: Well, I think both are going to be opposite. I'm on the beach with a beer.

Delo: I see a lot of your trouble for your birthday. You're up there in Flagstaff.

Jim Bob: That was super rad.

Delo: That was awesome. Barbecue or pizza?

Kelsey: That's a really loaded question for Jim.

Jim Bob: Where's the barbecue from? My pick, all right, really cool barbecue.

Kelsey: Pizza.

Delo: Pizza. This is great. Van Halen or the [Cure 01:03:37].

Jim Bob: Van Halen. 100%.

Kelsey: I abstain.

Jim Bob: [inaudible 01:03:41] is sad. It's a little touching.

Delo: Disneyland or Catalina Island?

Jim Bob: Catalina Island. The Catalina wine mixer, Disneyland, 100%.

Kelsey: This dude like, "Hey do you want to go somewhere different for vacation this year?" "No, I just want to go to Disneyland." We went to Disney in Paris and I was like, "Only if we have enough points on our credit card, can we spend the money on this?" And I was like it's going to be a letdown dude, and he did not believe me. And then we did it and he was like, "It was a let down."

Jim Bob: It sucks so hard.

Delo: When you were texting me pictures from Star Wars land when you guys, I think you were the first.

Jim Bob: Out of the people that you knew?

Delo: Yeah.

Jim Bob: Like we didn't get like the first day.

Kelsey: No, we waited a little while.

Delo: I waited a little bit too. But you were still-

Jim Bob: Did you go to [inaudible 01:04:19]

Kelsey: I'd probably be the wine mixer.

Delo: Yeah, [inaudible 01:04:20] was a rip off.

Jim Bob: Yeah. Oh my god.

Delo: You didn't even warn me about my [inaudible 01:04:27] experience.

Kelsey: You still have to do it.

Jim Bob: Yeah, you got to go inside.

Delo: You got to go inside. All right, last one. Gardening or baking?

Jim Bob: We are actually trying to start a garden here soon.

Kelsey: Yeah, we're cleaning up our backyard.

Jim Bob: So gardening.

Kelsey: I like gardening. I like to cook more than bake, so I'd say gardening.

Delo: Okay.

Jim Bob: We got a neighbor across the street though that's got a dope ass garden. They are distributed to, what was the place they distributed to?

Kelsey: Pomegranate.

Jim Bob: Pomegranate Cafe.

Delo: Pomegranate. Very cool.

Jim Bob: So like they-

Kelsey: It's in a garden. It's an urban farm.

Delo: Oh, God I'm so jealous. I'll get to have you guys over to my garden.

Kelsey: It's a vegan urban farm. That's really cool.

Jim Bob: It's really rad.

Delo: It's cool.

Kelsey: Yeah, she gave us a melon cantaloupe one year and I was like, "Oh my gosh. This is the best cantaloupe I've ever heard."

Jim Bob: I wanted to tell Kelsey to quit eating it. This is not any good. Well, I'm just covering cantaloupe.

Delo: You're hiding it? I hide stuff in the fridge for my wife all the time.

Kelsey: Now she knows.

Delo: She sometimes finds it.

Kelsey: Unless she doesn't listen to your podcast.

Delo: She hears enough of me. She'll probably listen to this one because she knows you guys but no, this was so cool. So where can everybody find you where you want them to find you as far as social media or any other stuff?

Kelsey: Instagram and Facebook Worth Takeaway. And Jim Bob's Burgers.

Jim Bob: And Mesa Farmers Market and Flea.

Kelsey: Yeah. Well, Mesa Farmers Market is the handle. You don't have to have the Flea part for that.

Delo: Perfect, that's awesome. Thank you guys so much for hanging out with me. We actually we cruised over an hour or so.

Jim Bob: It's over an hour?

Delo: Yeah.

Kelsey: This is the most we've talked about ourselves and other than stuck in traffic, this is the most we've talked about ourselves.

Delo: Absolutely perfect. So thank you everybody for listening-

Jim Bob: And watching.

Delo: And watching, if you were watching. But anyways, please, if you get a chance, go on to the podcast. You can listen to it through Apple, Spotify, any of those, and give us a five star because they're really cool and it just helps with the circulation of it. Also, join the Bar and Restaurant Podcast list. We have a lot of cool giveaways with gift certificates and stuff like that to restaurants out here in Arizona. And, that's it. Thank you to Bar & Restaurant Insurance my company for sponsoring the podcast and thank you to Local 480 for the production. Thank you to Casey, who's a rock star and Christian who's a rock star. And we will see you guys on the next podcast. Bye.

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